brands like adidas and lotto do this because is supposed to be easier to put on the boot and skipping tying laces but some times it hard to put on beccause you can't loosen it and retighten it.
this football boot trend relies on if you have worn that laceless model and fitted it on (tip never buy the boot if you have not worn or seen it in person)
some may people say it feel tight but others say its easier to but on. it shows that brands can make it look good as long as you buy it. and brands use they most expensive version of the product and then they take cool shots like this one